June 2, 2020 – ATSC 3.0 is the right and proper name of what’s been branded as NextGenTV – both referring to the evolution of digital TV standards in the USA. It’s set to bring 4K UHD resolution, HDR picture quality and Dolby Atmos to live TV channels from 2020, which could mean that the next time you watch the Super Bowl, it will look and sound a whole lot better.

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