About One Media 3.0, LLC

ONE Media 3.0 was established to build and deploy the “Next Generation Broadcast Platform,” enabling broadcasting to be competitive across all platforms. Solving the associated business, technical, and political challenges while supporting mobile video broadband services (wired & wireless) provides for the greatest business opportunity in the broadcast / communication / media industry today — providing premium video anytime, anywhere without a data cap.

Mark A. Aitken

Mark A. Aitken


Mark Aitken is the company’s President and one of the primary architects and visionaries of the Next Gen TV ecosystem. He also serves as Vice President for Advanced Technology for Sinclair Broadcast Group, ONE Media’s parent company. Mr. Aitken joined Sinclair in 1999 and is responsible for representing the group’s interests in regulatory, technical and standards issues within industry-related organizations and before regulatory agencies both in the US and internationally.

Mr. Aitken has been involved in the broadcast industry’s migration to advanced services since 1987, from his participation in the FCC’s Advisory Committee on Advanced Television Services to his current involvement with the Advanced Television Systems Committee (ATSC). Mr. Aitken was the primary architect in the formation of ONE Media, and a driver of key ATSC 3.0 breakthrough technologies. He is a member of the NAB TV Technology Committee which is focused on the broader technical issues facing the broadcast industry. Prior to his involvement with Sinclair, Mr. Aitken worked with COMARK Communications where he held several positions including Manager of the Systems Engineering, RF Engineering and Sales Engineering groups, as well as Director of Marketing and Sales Support which included digital television strategic planning responsibilities. While with COMARK, Mr. Aitken was part of the “Emmy Award Winning Team” that revolutionized the broadcast industry by bringing Inductive Output Tube (IOT) technology to the marketplace.

Mr. Aitken is the author of many papers dealing with innovative RF product developments, advanced digital broadcast systems design-implementation strategies, and holds patents for various RF devices and Next Gen systems. He is a recipient of the 2008 Broadcasting and Cable Technology Leadership Award, the 2013 recipient of the ATSC “Bernard Lechner Outstanding Contributor Award,” and the 2018 NAB Engineering Achievement Award for his leadership in advancing the adoption of the Next Gen standard.


Kevin Gage

Kevin Gage

Executive Vice President Strategic Development and Chief Technology Officer

Kevin Gage is ONE Media’s Executive Vice President Strategic Development and Chief Technology Officer. Gage played a key role developing ONE Media’s next generation broadcast platform and ATSC 3.0 standards to meet future wireless transmission goals.  Mr. Gage is focused on the deployment of a national ATSC 3.0 broadcast broadband network.  Mr. Gage also sits on the Federal Communications Commission (FCC) Communications Security, Reliability and Interoperability Council (CSRIC) VI.  Mr. Gage is the former Executive Vice President and Chief Technology Officer of the National Association of Broadcasters (NAB). Mr. Gage was also founder and head of NAB Labs. Prior to that, Mr. Gage worked for Warner Bros. Studios, where he helped develop the Digital Versatile Disc (DVD) specification and production facilities at the film studio, later successfully launching DVD across four continents. While at Warner Bros. (WB), Mr. Gage helped launch The WB Network and was a founding member of the Advanced Television Enhancement Forum, a cross-industry initiative that developed standards for interactive TV. Mr. Gage later became head technologist at Warner Music Group, where he oversaw creation of new digital platforms and standards for products that included iTunes. While at NBC Universal, Mr. Gage was responsible for developing online media strategies.

Mr. Gage is the author of three patents on distributing multimedia programs. He previously was a member of the DVD Forum Technical Board and Steering Committee and served on the board of directors of the Recording Industry Association of America and the Mobile Entertainment Forum. Mr. Gage is a graduate of Pennsylvania State University with a B.S. in Science.



Jerald Fritz

Jerald Fritz

Executive Vice President for Strategic and Legal Affairs

Jerald Fritz is the company’s Executive Vice President for Strategic and Legal Affairs and plays a key role in shaping ONE Media’s next generation broadcast platform. Mr. Fritz came to ONE Media from Allbritton Communications Company where he was the long-time Senior Vice President for Legal and Strategic Affairs. Previously, he served as the Chief of Staff to FCC Chairman Mark Fowler and as a primary architect of deregulatory efforts in the broadcasting and telecommunications industries. Prior to joining the Chairman’s staff, Mr. Fritz was in private practice specializing in communications law and taught on the adjunct faculty at George Mason University Law School.

Mr. Fritz has lectured extensively and testified before Congress on communications law, policy and the future of the telecommunications industry, including distribution platforms. Mr. Fritz served as a Director on the NAB TV Board where he chaired the NAB-X.com Task Force for a virtual trade show and served on the NAB’s Digital Television Task Force as well as its EEO, Web Streaming and Copyright Committees. He is a past Governor of the ABC Affiliates Association chairing its Government Relations Committee and leading its NewsOne revision team. He is also a former American Bar Association Communications Law Forum Governing Committee member and a past Forum Division Chair.


Michael Bouchard

Michael Bouchard

Vice President of Technology Strategy for ONE Media

Mr. Bouchard is the Vice President of Technology Strategy for ONE Media – a division of Sinclair Broadcast Group. He currently helps set technical and marketing strategy for Sinclair’s ATSC 3.0 roll-out – along with helping with specific ATSC 3.0 implementations such as cloud playout and production. He is also leading Sinclair’s efforts in creating a receiver runtime environment – to meet the specific monetization needs of Sinclair through this Next Gen transition.

Mr. Bouchard brings over 25 years of digital and technology experience. He has spent the last 6 years at Sinclair, working first as the Director of Digital Platform where he managed architecture and development, and then as Sr. Director of Technology, where he managed cloud operations, digital analytics and R&D. Prior to joining Sinclair, Mr. Bouchard was the Chief Technology Officer for Firejack Technologies, a consulting firm specializing in open source to accelerate product-to-market timelines. Mr. Bouchard has also spent time consulting for regulatory authorities such as FINRA and the Federal Communications Commission.