About One Media 3.0, LLC

ONE Media 3.0 was established to build and deploy the “Next Generation Broadcast Platform,” enabling broadcasting to be competitive across all platforms. Solving the associated business, technical, and political challenges while supporting mobile video broadband services (wired & wireless) provides for the greatest business opportunity in the broadcast / communication / media industry today — providing premium video anytime, anywhere without a data cap.

Mark A. Aitken

Mark A. Aitken


Mark Aitken is the company’s President and one of the primary architects and visionaries of the Next Gen TV ecosystem. He also serves as Vice President for Advanced Technology for Sinclair Broadcast Group, ONE Media’s parent company. Mr. Aitken joined Sinclair in 1999 and is responsible for representing the group’s interests in regulatory, technical and standards issues within industry-related organizations and before regulatory agencies both in the US and internationally.

Mr. Aitken has been involved in the broadcast industry’s migration to advanced services since 1987, from his participation in the FCC’s Advisory Committee on Advanced Television Services to his current involvement with the Advanced Television Systems Committee (ATSC). Mr. Aitken was the primary architect in the formation of ONE Media, and a driver of key ATSC 3.0 breakthrough technologies. He is a member of the NAB TV Technology Committee which is focused on the broader technical issues facing the broadcast industry. Prior to his involvement with Sinclair, Mr. Aitken worked with COMARK Communications where he held several positions including Manager of the Systems Engineering, RF Engineering and Sales Engineering groups, as well as Director of Marketing and Sales Support which included digital television strategic planning responsibilities. While with COMARK, Mr. Aitken was part of the “Emmy Award Winning Team” that revolutionized the broadcast industry by bringing Inductive Output Tube (IOT) technology to the marketplace.

Mr. Aitken is the author of many papers dealing with innovative RF product developments, advanced digital broadcast systems design-implementation strategies, and holds patents for various RF devices and Next Gen systems. He is a recipient of the 2008 Broadcasting and Cable Technology Leadership Award, the 2013 recipient of the ATSC “Bernard Lechner Outstanding Contributor Award,” and the 2018 NAB Engineering Achievement Award for his leadership in advancing the adoption of the Next Gen standard.


Jerald Fritz

Jerald Fritz

Executive Vice President for Strategic and Legal Affairs


Jerald Fritz is the company’s Executive Vice President for Strategic and Legal Affairs and plays a key role in shaping ONE Media’s next generation broadcast platform. Mr. Fritz came to ONE Media from Allbritton Communications Company where he was the long-time Senior Vice President for Legal and Strategic Affairs. Previously, he served as the Chief of Staff to FCC Chairman Mark Fowler and as a primary architect of deregulatory efforts in the broadcasting and telecommunications industries. Prior to joining the Chairman’s staff, Mr. Fritz was in private practice specializing in communications law and taught on the adjunct faculty at George Mason University Law School.

Mr. Fritz has lectured extensively and testified before Congress on communications law, policy and the future of the telecommunications industry, including distribution platforms. Mr. Fritz served as a Director on the NAB TV Board where he chaired the NAB-X.com Task Force for a virtual trade show and served on the NAB’s Digital Television Task Force as well as its EEO, Web Streaming and Copyright Committees. He is a past Governor of the ABC Affiliates Association chairing its Government Relations Committee and leading its NewsOne revision team. He is also a former American Bar Association Communications Law Forum Governing Committee member and a past Forum Division Chair.


Michael E. Bouchard

Michael E. Bouchard

Vice President of Technology Strategy


Michael E. Bouchard is the Company’s Vice President of Technology Strategy helping to set overarching technical and marketing designs for the NextGen Broadcast roll-out and targeted implementations such as cloud playout and production.  He is also leading the Company’s efforts in creating a receiver runtime environment – to meet the specific monetization goals for the NextGen transition.

Mr. Bouchard brings over 25 years of digital and technology experience.  He has spent the last 6 years with ONE Media’s parent company, Sinclair Broadcast Group, working first as the Director of Digital Platform where he managed architecture and development, and then as Sr. Director of Technology, where he managed cloud operations, digital analytics and research and development.  Prior to joining Sinclair, Mr. Bouchard was the Chief Technology Officer for Firejack Technologies, a consulting firm specializing in open source to accelerate product-to-market timelines. Mr. Bouchard has also spent time consulting for regulatory authorities including the Financial Industry Regulatory Authority and the Federal Communications Commission.



Sesh Simha

Sesh Simha

Vice President – Advanced Technology


Sesh Simha is the Company’s Vice President of Advanced Technology. Mr. Simha supports ONE Media’s and Sinclair’s participation in the global ecosystem development of Next Gen broadcasting’s direct-to-mobile broadcast-5G convergence and spectrum utilization. He manages the Company’s activities in India, which are critical to the success of realizing this convergence.  This includes software-defined radio chipset development, broadcast-broadband convergence proofs-of-concept and engagement with government, carriers, broadcasters and manufacturers to promote the benefits of direct-to-mobile use cases.

 Following 35 years of experience in the satellite, broadband and media verticals, Mr. Simha joined ONE Media August 2016 as its Sr. Director for Advanced Projects.  He managed the introduction of new products and services at SES, Teleglobe, INTELSAT and Hughes Network Systems.  He managed two Direct to Mobile broadcast trials – DVB-H and ATSC-MH.  He is well respected as a professional advisor, educator and speaker in the spectrum, television, telecom, software, wireless and satellite communications industries.  He is a graduate of the Indian Institute of Technology, Bombay and has a Master’s degree in Electrical Engineering from the University of Michigan.