About One Media 3.0, LLC
ONE Media 3.0 was established to build and deploy the “Next Generation Broadcast Platform,” enabling broadcasting to be competitive across all platforms. Solving the associated business, technical, and political challenges while supporting mobile video broadband services (wired & wireless) provides for the greatest business opportunity in the broadcast / communication / media industry today — providing premium video anytime, anywhere without a data cap.
Mark A. Aitken
Mark Aitken was promoted from Vice President to Senior Vice President of Advanced Technology in August 2019, responsible for the Company’s development and deployment of next-gen technologies such as ATSC 3.0 as well as various 5G initiatives.
Mr. Aitken joined Sinclair Broadcast Group in April of 1999. He served as Vice President of Advanced Technology starting in July 2011 and prior to that, he served as Director of Advanced Technology. While at Sinclair, Mr. Aitken has become a board member for Saankhya Labs (an Indian-based chip designer and leader in SDR and SDN technologies), President of ONE Media (Sinclair’s Innovations group), and is actively engaged in many industry organizations. He currently serves as a member of the Board for the Advanced Television Systems Committee (ATSC) as well as the Board of the Advanced Television Broadcast Alliance (ATBA).
Mr. Aitken is the author of many papers dealing with innovative RF product developments, advanced digital broadcast systems, and design-implementation strategies, and holds patents for various RF devices and Next Gen systems. Prior to joining Sinclair, Mr. Aitken had already accrued 25 years of industry experience as both a consultant and engineer. Mr. Aitken began his career as an engineer for COMARK, having now contributed to the broadcast industry for 45 years.
Mr. Aitken is a member of the Association of Federal Communications Consulting Engineers (AFCCE), the Institute of Electrical & Electronic Engineers (IEEE), and the Society of Motion Picture & Television Engineers (SMPTE). As well, he is a member of the National Association of Broadcasters (NAB) TV Technology Committee which is focused on the broader technical issues of our industry.
He is a recipient of several prestigious industry awards including the 2008 “Broadcasting and Cable” Technology Leadership Award, 2013 recipient of the ATSC “Bernard Lechner Outstanding Contributor Award”, 2018 awardee of “Future’s” Industry Innovator Award, the 2018 NAB Television Engineering Achievement Award, and the 2020 TVOT (TV of Tomorrow) Leadership award.
Executive Vice President for Strategic and Legal Affairs
Jerald Fritz is the company’s Executive Vice President for Strategic and Legal Affairs and plays a key role in implementing ONE Media 3.0’s vision for next-generation wireless content distribution. He has broad input into domestic and international deployment of the NextGen platform, oversight of the company’s patent monetization efforts, and strategic input on spectrum utilization decisions. He helps guide the external communications and regulatory activities for the company, as well.
Mr. Fritz came to ONE Media 3.0 from Allbritton Communications Company where he was the long-time General Counsel and Director of Strategic Affairs. Previously, he served as the Chief of Staff to FCC Chairman Mark Fowler and as a primary architect of deregulatory efforts in the broadcasting and telecommunications industries. Prior to joining the Chairman’s staff, Mr. Fritz was in private practice specializing in communications law and taught on the adjunct faculty at George Mason University Law School.
Mr. Fritz has lectured extensively and testified before Congress on communications law, policy, and the future of the telecommunications industry, including distribution platforms. Mr. Fritz served as a Director on the NAB TV Board where he chaired the NAB-X.com Task Force for a virtual trade show and served on the NAB’s Digital Television Task Force as well as its EEO, Web Streaming, and Copyright Committees. He is a long-time member of NAB’s Broadcast Leadership Training faculty. Mr. Fritz is a past Governor of the ABC Affiliates Association chairing its Government Relations Committee and leading its NewsOne revision team. He is also a former American Bar Association Communications Law Forum Governing Committee member and a past Forum Division Chair.
Shiblie O. Shiblie
Chief Operating Officer CHIEF OF MOBILE STRATEGY
Shiblie Shiblie is the company’s Chief Operating Officer. He is responsible for managing daily operations of the company, coordination of the multiple workstreams, and implementing strategic plans and tactical business developments.
Mr. Shiblie is also Chief of Mobile Strategy supporting Sinclair’s Mobile First initiative to bring ATSC 3.0 capability to mobile devices by managing the specifications, rollout, testing, and certification of mobile devices, as well as the trials and deployments of new services and devices with operators and consumers.
Joining the company in 2020, Mr. Shiblie is a seasoned operations executive with a track record of successful team building and profitable business growth in the wireless communications sphere. He draws on more than twenty years of extraordinary cross-functional management experience and a history of increased sales, operating income, market penetration, and customer satisfaction with successful mobile wireless key players Spirent Communications, Ericsson, and LCC International, amongst others. Prior to joining ONE Media 3.0, Mr. Shiblie served as Spirent’s Vice President of Operations leading its Fit4Launch mobile device certification program for the major network operators in the US. His experience in the wireless industry spans from the earliest days of mobile communications serving in several executive-level operations positions.
Vice President For Emerging Technologies
So Vang is the company’s Vice President for Emerging Technologies. He is responsible for engineering elements of our overall deployment of Next Generation broadcasting and related technologies. He has direct oversight of the ONE Media Labs and is an integral part of the company’s tactical decisions on the deployment of current broadcast systems and platforms, including new business use cases.
Prior to joining ONE Media 3.0, Mr. Vang was the Vice President of Advanced Technology at the National Association of Broadcasters, leading the strategy and technology development to drive the successful deployment of the ATSC 3.0 interactive platform. He was also a key facilitator with broadcasters, consumer electronics companies, and broadcast equipment vendors to support the launch of the NextGen broadcast system across the country. Specifically, among his accomplishments, Mr. Vang managed the development of the first NextGen TV Home Gateway; developed and demonstrated technology and business cases for advanced targeted advertising, usage measurement, and data analytics; developed and managed an interoperability testing program to support the Next Gen TV ecosystem; and helped to develop a conformance test suite and logo program for Next Gen TV products. Prior to working at the NAB, Mr. Vang was Vice President of Advanced Media Platforms at CableLabs, responsible for directing and managing the OpenCable project, an initiative of the cable television industry.
Vice President – Advanced Technology
Sesh Simha is the Company’s Vice President of Advanced Technology. Mr. Simha manages ONE Media’s and Sinclair’s participation in the standardization and productization of ATSC 3.0 as a 5G broadcast solution in the global mobile ecosystem.
He oversees the Company’s activities in India, a market with over a billion mobile connections, and which is critical to the success of realizing the convergence of ATSC 3.0 broadcast and 5G broadband. These include software-defined radio chipset development, 5G core development, live proofs-of-concept, and engagement with government, carriers, broadcasters, and manufacturers to promote the benefits of direct-to-mobile use cases. A large part of these activities is undertaken in partnership with Saankhya Labs (www.saankhyalabs.com).
Following 35 years of experience in the satellite, broadband and media verticals, Mr. Simha joined ONE Media in August 2016 as its Sr. Director for Advanced Projects. He managed the introduction of new products and services at SES, Teleglobe, INTELSAT and Hughes Network Systems. He managed two Direct to Mobile broadcast trials – DVB-H and ATSC-MH. He is well respected as a professional advisor, educator and speaker in the spectrum, television, telecom, software, wireless and satellite communications industries. He is a graduate of the Indian Institute of Technology, Bombay, and has a Master’s degree in Electrical Engineering from the University of Michigan.