ANN ARBOR, MICH.—ATSC 3.0 is being heralded as the next big thing for the broadcast industry, but Sinclair is thinking outside the traditional TV set. According to Mark Aitken, vice president for advanced technology for Sinclair, the Baltimore-based broadcast group participated in a recent automotive technology event hosted by the University of Michigan’s Mobility Transformation Center (MTC) where Sinclair—along with LG/Zenith—transmitted telematics firmware updates and advanced emergency alerting data from Detroit Channel 56 to Ann Arbor, Mich.

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