Baltimore, MD, April 14, 2016 – Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) today announced the formation of a wholly-owned subsidiary, ONE Media 3.0, LLC, whose purpose will be to develop business opportunities, products and services associated with the ATSC 3.0 “Next Generation” broadcast transmission standard and TV platform. The new company will build upon the advanced Next Gen development activities of ONE Media, LLC and turn its sights to tackling three key business objectives enabled by the Next Gen TV standard. The initial goals are:
- Single Frequency Network (SFN) Planning and Buildout – The buildout of a national footprint featuring local SFNs on a market-specific basis will be essential to providing virtualized coast-to-coast data services. The optimization and development of shared facilities will foster quick, affordable adoption and implementation strategies by broadcasters.
- National Internet Protocol (IP) Core Network Infrastructure – Designing, developing and deploying a coordinated, intelligent network infrastructure will connect markets nationally. The Network will form the basis for the “Broadcast Market Exchange” that allows individual broadcast businesses to participate in the larger economics of a national distribution platform.
- User Data Collection – The engineering and buildout of an integrated system will collect and measure viewer analytics and user habits on Next Gen enabled devices that will allow broadcasters to develop personalized content.