Company News

BALTIMORE — Sinclair Broadcast Group, ever the proponent of the emerging two-way broadcast TV transmission standard known as ATSC 3.0, announced on Oct. 31 an effort to develop receiver specifications. Sinclair announced that it and its subsidiary, ONE Media, were developing receiver technology that would provide the type of immediate audience usage and behavior data now available to online entities. Since receiver specs are typically the bailiwick of receiver manufacturers a la the Consumer Technology Association, and audience metrics of third-party providers, TV Technology wondered just how this effort would work and what would be involved.

Read More…

Cookie Policy | Privacy Policy | Copyright Notices | Terms & Conditions