June 6, 2020 – It probably shouldn’t be all that surprising that the people leading ONE Media 3.0 are pretty bullish on ATSC 3.0’s potential. After all, the Sinclair Broadcasting Group subsidiary’s main goal is to help build and launch the new broadcasting standard, also known as “Next Gen TV.” And fresh off a successful launch late last month in Las Vegas, ONE Media President Mark Aitken and Executive Vice President Jerald Fritz spoke with us about what’s next for ATSC 3.0 and why they think it’s one of the biggest changes to happen in the TV industry.