by Jerald Fritz

Over-the-air television distribution as a business is at a tipping point. No one has ever invented a  more efficient way to distribute content to mass audiences. At the same time, it is existential that  broadcasters rethink how we are using our core asset—the spectrum that carries our TV channels—to  provide that distribution.

https://www.tvtechnology.com/opinion/nextgen-datacasting-theres-money-to-be-made