TV Tech: NextGen TV Spotlights HDR at 2024 NAB Show

Attention will also be focused on revenue generation and new consumer devices

With ATSC 3.0 (aka “NextGen TV) now reaching approximately 75% of U.S. households, emphasis at the 2024 NAB Show will be on refinements and new applications for the advanced broadcast format—the most visible being HDR (high dynamic range).